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The Importance of an Effective Marketing Strategy

When preparing to sell, you want to be confident that your home will get the best exposure and stand out against other listings on the market. This is where real estate marketing becomes key and when hiring a skilled professional with the right marketing know how is most invaluable. In this increasingly competitive market, getting your home seen by the right buyers can be difficult, but with a solid and proven marketing plan you can sell your home fast and for the best possible value it’s worth!

The Website: Before choosing an agent to represent your interest, do your due diligence and research prospective agents in your area by checking out their websites. You can determine a lot about an agent’s marketing abilities by how they’ve marketed the other listings on their site. A professional website should be equal parts user friendly and aesthetic so to attract buyers with interactive home search features and detailed listing pages with high quality photos. A site with regularly up-to-date and quality content suggests an agent prides his or herself on good marketing.


Professional Photography: Most homeowners start their home search on the internet, and when it comes to marketing online, having high-quality photos is a MUST. The photos your agent uses should be nothing short of exceptional and ideally an agent with the right marketing strategy, will be sure to hire a professional photographer to photograph your home. Your photos should standout to buyers by aptly highlighting your property and everything the space has to offer. High quality photos should be bright, airy, and well staged to set your listing apart from others.

Videography: The power of video is especially valuable in this internet age and even more so while under lockdown. With open houses currently off the table, the video walkthrough provides buyers the opportunity to tour your listing all completely online. An agent with a dedicated marketing strategy will often hire a professional to film and splice together a video tour to be marketed across different social media and internet platforms. Inarguably, a well produced and quality video walkthrough appeals to buyers and is sure-fire way to get your home seen by the right audience!

3D Matterport Tours: The Matterport 3D tour is leading real estate photo technology, used to market a three-dimensional ‘dollhouse’ representation of your property that buyers can use to tour the home in a virtual space. The buyer can examine the home from a birds-eye view or jump straight inside and navigate between rooms with a few simple clicks. In any case, the technology provides a detailed and accurate depiction of the space at multiple angles as if the buyer were touring the home in person. This technology is especially valuable under current Covid-19 restrictions and as an alternative to the open house, appeals immensely to prospective buyers!

Social Media: There’s no arguing real estate and social media go hand in hand! A smart and active agent knows exactly how to tap into the power of social media and utilize may different platforms in their real estate marketing strategy. There are several popular social media sites, all with valuable photo and video features that agents can use to give your home optimal exposure. Facebook, Instagram, Youtube and Twitter are just a few to name and allows you to reach a wide band of users. Finding the right strategy to appeal to these sites’ popularity algorithms can be tricky but creating quality content for users to interact with is the first step to getting your home seen! Hashtags and paid advertising on these platforms is also a great way to optimize your content and gear it toward specific audiences.

Lead Generation Page & Email Marketing: Think of a lead generation page as a landing page for agents to utilize and provide valuable information to buyers/sellers while also capturing new lead information. You can ask your agent whether they are utilizing an effective lead generation tool and how this can be used to your advantage. New incoming leads means a larger pool of contacts to market your listing to. So, rest assured that if your agent has created a lead generation page, this means your listing is sure to be shared to a wide audience of prospective buyers. This can be done through an effective email marketing campaign with your listing and all it has to offer marketed to thousands of compatible buyers!


Feature Sheets & Direct Mail: Who said print was dead? Well, we sure didn’t. Printed ads, although not as popularly advertised as its online counterparts, are still very much effective when employed the right way! A popular print advertising strategy is to create direct mail postcards that highlight your listing and all it has to offer. Sending out postcards is a great way of keeping the neighborhood informed about listings in the area and chances are likely, will wind up in the hands of someone currently on the house hunt. Feature sheets are like a pamphlet highlighting all the amazing features and photos of your home and is also an excellent print option to hand out at showings. The feature sheet also answers many frequently asked questions posed by buyers.



Agent: With all that’s been said, every good marketing strategy starts at the roots with a steadfast agent who possesses the knowledge and expertise to work the market in your favour and get your home seen by the right audience. If you’re in search of an agent who provides this level of service and everything you’ve read above, I’m here to help!


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